Dubai Website Design City Blog

Why Does Google Replace Page Titles?

It’s essential to mention at the start that a website design company has been in the controlling seat when it comes to their page titles appearing in search results. However, until recently, Google introduced their latest updates on how title tags should ideally appear on their search engine for better visibility and accurate results. This innovative update concentrates on presenting more accurate, readable, and accessible titles for pages in search. 

This article provides a detailed breakdown of exactly what you happen to see in search results, what made Google revise their policies, where to keep an eye in the wake of this update, and how you must readjust your SEO strategy accordingly in the immediate future.

How Google Now Generates Titles in Search

A university study has pinpointed the most common ways for Google to change the titles of web pages in search results:

  • Google adding breadcrumb names or subcategories to the middle of title tags
  • Google pulling from the header tag
  • Google takes out ellipses from trimmed titles
  • Google adding dates or numbers of titles
  • Google leveraging alt text, image, or filenames for titles
  • Google swapping pipes (|) with dashes (-) when attaching brand names
  • Google is adding punctuation such as superscripts found alongside headlines into titles.
  • Google putting in or altering titles based on data found elsewhere on the page 

How Titles are generated 

Google has recently introduced its latest way of creating titles for web pages. Earlier, titles would often alter and vary based on the query issued. The latest update will strictly look into preventing such a pattern. As per Google’s understanding, their new system provides titles that ideally fit the documents to describe their relevancy, irrespective of the particular query.

Furthermore, they have also moved on from the HTML text for creating titles for over a decade. This is fundamental since their new system optimises the text for greater purpose and use. Specifically, they are now counting on texts that can be humanly comprehendible when they arrive at a web page. 

Simple research online will help you realise that Google now considers the main visual headline or title shown on a page as content, which website design company typically puts within <H1> or other header tags.

Why Google is Making These Changes

As per the industry experts, the driving motive for Google is short and sweet. The popular Meta search engine is implementing its new system for providing titles to web pages. This will change the original titles of the web pages too much easier to read titles in search results, essentially improving the representation of the page. 

If you are new to the whole subject, it’s noteworthy that Google has previously attempted to improve the user experience in search results. Last year, the popular company initiated rewriting Meta descriptions to match them to the search query and perfectly summarise the web page.

Why Title Tags are used more than HTML

Then again, many have asked the question- why not just carry on with the HTML title tag? The short answer would be the same reasons that compelled any SEO company to go beyond the tag significantly back in 2012. It’s essential to mention that HTML title tags have a poor history of describing in a search result. Specifically, title tags can sometimes come off as:

  • Very long.
  • “Bloated” with keywords because an SEO company takes it that integrating their content page with numerous keywords will improve their chances of ranking higher on the SERP immediately.
  • It could have a deficiency of title tags entirely or come off as repetitive “boilerplate” language. 

Google claims that their latest update essentially serves the purpose of producing more accessible and readable titles for pages. There could be occasions where they put in site names where that is seen as helpful. Alternatively, they also step in to suggest the most relevant portion from an extremely long title- this is a much better option settling for a makeshift trimmed down version of the owner-provided title.

What it means for Your SEO Strategy

It’s noteworthy to mention that Title Tags continue to remain in vogue. This is especially since they contribute to SEO. According to Google, their latest update improves page titles to make them more accurate, readable, and accessible. If title tags meet the criteria, you will get featured in search results in an ideal situation.

Additionally, you must realise that title tags don’t necessarily serve the purpose of helping pages rank positively in search engine results pages (SERPs). They are: 

  • What a user realises if they save the page
  • What emerges in the title bar of a browser
  • What lead to Google the main topic of a page

Ensure Your Title Tags are optimised

How can you identify if you are title tag needs improvement? Industry experts have suggested that if the Met search engine skips your title tag alongside other content from the site that is a solid indication that your title tag needs revision at the least. 

How to check if you’ve Been Impacted

Metrics to Watch

  • Click-through-rate (CTR) [Short-term]
  • Organic Rankings [Long-term]

It’s noteworthy to mention that Google has a significant influence on your website since generating title tags could also reflect on click-through rate. To put it into context, this may directly impact your keyword rankings, especially since the click-through rate breaks down the interaction pattern of a user with a listing in search results.

Compare Results to HTML Code

If you want to find out the impact, you must look into what is featured in search results against all codes on your website. You could achieve this by using one of the following tools for pulling titles:

  • Google Analytics [Coded Title Tags]

Google Analytics is highly suited for this purpose since it tracks title tags by default (called “Page Title”).

  • Screaming Frog [Coded Title Tags]

People are using the free version to crawl up to 500 URLs

  • Search Operators [Displayed Title Tags]

Users can consider the search operator “site: domain” for pulling in the list of title tags.

Getting Down to Brass Tacks

Ideally, it would be best if you chose to persist with overseeing the performance of your website — thereby focusing exclusively on changes in CTR. It is essential to mention following the steps discussed above to determine pages under the new update from Google. This will essentially contribute to optimising the title tags.

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Best Ways to Increase Traffic to Your Blog

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Google Search Console improves Security Issues reports

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Is It Wise to Use Exact Match Domains (EMDs)?

Exact Match Domain

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Will Voice Search Try To Dominate The SEO Landscape In 2019?

A few designated studies suggest that by the year 2020, a majority of website sessions would be conducted without the involvement of a screen. It would be done with the help of ‘voice-only search’ technology. Here the users would get the liberty to browse through the internet without having to actually scroll through various sites on the mobiles and desktops. This particular technology is believed to be the sole reason for success for a number of impactful brands in 2019 and 2020.

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Top SEO trends that will matter most in 2019

Search Engine Optimization better is known as SEO is a must nowadays. A lot of people have confusion about the working of SEO. Here is an explanation to make things simple for you. Search engine optimization means to boost the rank of your website on the results page of the top search engines of the internet. It is extremely important to attract traffic to your website and promote your company. The following SEO trends are the ones to stay in 2019:

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How Long Tail Keywords Can Help In Pulling Heavy Traffic?

If you have decided to use keywords to affect the ranking of your website, you have to show the search engines like Google that your website is suitable for it. The ‘keywords’ form an integral part of the SEO services and determine all the searches your web pages have a chance for ranking. Organic listing is basically triggered by the ‘keywords’. It is recommended to emphasize on the ‘long tail keywords’ containing four to five words for generating qualified leads.

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Google Maps ‘Follow’ button gives businesses a new way to connect with users

Google today is one of the largest search engine giants around the globe today and is also one of the most innovative companies. They constantly update, change and refresh the existing modules that we use daily for various purposes in our professional and personal life. Therefore, the update released on October 24th, 2018 by Google does not come as a surprise. It is a pleasant change to the existing module of Google maps, especially after the rolling back of Google+ by the corporate giant.

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7 Tips That Can Improve Ecommerce Store SEO

A website is the face of any business. Therefore, it is essential that the content you post with regards to the products on your site are short, precise, relevant and easy to understand. The online market is quite volatile therefore satisfying every single customer should be your primary aim and motto. If you have been wondering why your webpage isn’t generating enough views, then it is probably due to numerous factors such as a lack of design factors or the functionality and inadequate promotion.

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