Since 2006, people have snarled to cram the dark arts of SEO, which includes keyword stuffing, spammy backlink building, meta tags and much more.
Thankfully, those days are over.
A remarkable surprise came in the form of Google’s Panda and Penguin updates which significantly changed the game for black-hat Google SEO artists and overhauled Google’s official SEO Starter Guide.
Continue reading “How Google Thinks: SEO Done the Right Way”
Local businesses often find it difficult to get a higher ranking on search engines. However, it is crucial for business as 73% consumers say that positive reviews make them trust a business.
Continue reading “Local SEO & Reviews: How does Reviews Affect Your Business Rankings?”
The first impression creates a lot of impact from the viewers perspective. It is true in the digital world too. The first look at your website and the content present in it is going to impact on your business a lot. The Uniform Resource Locators or URLs play a huge role in the first impression of a visitor. Even Google also notices it first before the visitors. These URLs are the gateways that direct the customer to a particular site and there are many people who did not show enough interest in these URLs and did a mistake. So it is important to create meaningful and impactful URL beforehand rather than you waste your time and money on it later.
Continue reading “Importance of SEO Friendly pages for website”
The main reason behind the formation of the website is to sell your products and services through it. As a business owner, you have to make a good impression that is enough to persuade the customer to buy your product. This selling through internet tactic is used in digital marketing.
Continue reading “Top Components of a Successful Direct Marketing Website”
Search Engine Optimization is the best technique to make sure that your website is reachable to various search engines and improve the chances of popularity among customers. To get higher ranking placement, it is essential to make use of different tactics and strategies to boost up the number of visitors coming towards your website. Most of the SEO Services make use of the three-phase technique to manage and rank the website.
Continue reading “The Three Pillars of SEO: Authority, Trust and Relevance”
Schema Markup is the latest evolution in the field of SEO. This method of optimization is quite powerful but at the same time is the least-utilized technique in enhancing SEO. The users need to first understand and grasp the concept of schema markup so that they can utilize the method to boost the position of their website in the SERPs.
Continue reading “4 Underutilized Schema Markup Opportunities That Impact SEO Marketing”
Marketing is one such aspect which is immensely important for any business. There is no dearth of channels via which you can market your brand and products. The traditional channels of marketing are effective but then you need to measure your return on the investment before choosing the medium.
Continue reading “Why Do Businesses Need SEO On An Absolute Basis?”
Maintenance of any website is of prime importance and needs to be done as per some checklist. The actual question is how often does this checklist get updated. Even a small change in the tools and methods of SEO mean a lot to the website. The companies must understand that they have to cater to the changing needs of the search engines and users as the current trends come up. This helps to optimize website and also ensures more traffic to your webpage.
See Also Everything beginners should know about digital marketing and SEO
Continue reading “SEO Tasks Which Often Get Neglected but Must Be Done Without Delay”
If the business that you are a part of sells products which targets the international audience, then the search engine optimization needs to be operational around the world. However, the international SEO can be quite complicated.
Continue reading “How Does Search Trends And International SEO Work?”
This year Google has introduced a new update a “Video Upload” feature to Google My Business (GMB) dashboard. The new feature will enable the company’s to upload the videos for their customer to view. Besides video uploading, company can also flag the irrelevant videos from the dashboard.
Continue reading “Google My Business New Update on Video Upload”
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