Digital marketing is a fairly new domain; however, within a short period of time it has witnessed a huge transformation. What was popular a few years back has now become archaic. Simply posting content on social media was once a great technique to attract followers, but it does not work anymore. You have to wow the customers in order for them to follow you or interact with your social media postings.
Some businesses are ahead in this game while others are still trying to catch up to things that were popular a few years back. If you still don’t know what is working in 2019, read this blog as it will guide you towards the digital marketing techniques that is a hit in 2020 and will continue in the coming years.
Here are some tends you can expect in 2020 and should ask your web design company or digital marketing company to incorporate.
1.) Artificial Intelligence
Artificial intelligence has implications in all walks of life. It is going to be the next big thing after smartphones. In digital marketing, AI has great potential in automating things. You can expect AI to help with content marketing, advertising, and customer service. To some extent, AI can also assist in content generation and is saving news agencies a lot of time in content generation. Today, AI is actively being used for competitor analysis, understanding consumer behaviors, providing custom experiences, identifying trends, and to drum up data.
2.) Programmatic Advertising
Ads management is a full-time job in large organizations. They have a professional team to place and monitor the ads. Today, there are so many platforms for advertisement that even a large marketing team does not have the time to manage all the platforms. Hence, businesses are relying on AI to monitor and place the ads.
Programmatic advertising is a term that means using AI algorithms to buy, place, and track the performance of ads. If you feel like you have heard of the term it is because programmatic advertising is widely used. It is expected that by 2020, 86 percent of the ads will be through AI.
3.) Omni-channel Marketing
Omni means ‘all’. Omni-channel marketing is marketing on all the touchpoints available such as Facebook and Instagram stories, smartphone apps, live chat, PR and press releases, direct mail, chatbots, and virtual assistants, podcasts, live broadcasts, SMS, offline ads, and offline events. In 2020, businesses will focus on distributing their marketing efforts on all touchpoints instead of focusing on particular methods.
Chatbots are everywhere from online shopping, social media news feed, to mobile apps. They serve a wide range of purpose; however, their primary use is in customer support where they help answer the questions of customers. Virtual assistants are the most advanced form of chatbots such as Siri, Alexa, and Google Assistant. We can expect chatbots to be used in 2019 for lead qualification, browsing guidance, talent recruiting, accessibility, shopping assistance, knowledge research, and self-service.
Personalized marketing content is doing wonders for companies. Companies are offering personalized ads and experiences to customers. According to Forbes, 44 percent of consumers are more likely to rebuy a product due to personalized marketing. Personalization is not a new concept; however, in 2018 and 2019, we have witnessed more companies adopting this. The future for personalization is very bright.
These are the top 5 marketing trends you can expect in 2020 and the following years. Implement them with the help of our web design company and see your business grow.
Read More – Top web designing trends that made an impact this year