The first impression creates a lot of impact from the viewers perspective. It is true in the digital world too. The first look at your website and the content present in it is going to impact on your business a lot. The Uniform Resource Locators or URLs play a huge role in the first impression of a visitor. Even Google also notices it first before the visitors. These URLs are the gateways that direct the customer to a particular site and there are many people who did not show enough interest in these URLs and did a mistake. So it is important to create meaningful and impactful URL beforehand rather than you waste your time and money on it later.