Ecommerce sites are ever-evolving to deliver an exceptional shopping experience. Here are ten must-have features for ecommerce sites to help you stay competitive and relevant. An ecommerce website’s success doesn’t depend solely on its product or service quality. Other factors like its marketing and an attractive site play an essential role too. Customers expect a personalised and intuitive online shopping experience from these sites. Developing a site is more than simply having attractive products.
Not to mention, including the must-have features in a site is a major game-changer. It can easily strengthen your business game besides boosting customer experience and satisfaction. Various features may make your ecommerce website user-friendly, functional, and manageable.
From the owner’s perspective, designing a website could be tricky. Accounting for the stylistic elements and essential features is where most site owners need professional help from ecommerce developers. So, here are the top 10 must-have features you may add to your site to make it appealing and functional.
Business logo
Making a good first impression requires using a company logo as a communication tool. Place the company’s logo in a visible spot in the header. The best location is said to be preferable near the left. Think about the format, backdrop, and size as well.
User-Friendly Design
Every customer looks for this most important feature when browsing an ecommerce site. A user-friendly design enables people to navigate smoothly through the site. It ensures a seamless experience.
So, prioritising a site with a straightforward, simple, and high-quality homepage is the key increase more traffic. Features like a search bar, a well-developed navigation bar, and a responsive website design are among the must-have features of a site.
Shopping Cart
Of course, a shopping cart is a necessary component of every e-commerce website. This feature aims to act as a bridge between the product page and the checkout procedure. The upper right corner is the ideal location for it.
Personalised Items and Page Description Field
You may display products to potential consumers based on their previous searches or purchases. This is a very efficient approach to boost sales and income drastically.
Include a succinct general description of the category in this section. Because it aids in ranking in search results, this is mostly for search engines. So, while providing crucial details about the category page, you may optimise your page description using any desired keywords.
Adding A Site Search
To ensure your customers with a seamless experience, adding a site search option could make your ecommerce website more user-friendly. The user can search for the desired product or services immediately without navigating.
Multiple Security Features
The risk of hacking and security lapses increases as technology advances. Security features are thus yet another requirement for any eCommerce website. The use of a virtual private network, or VPN, is among the most significant ways to safeguard data and information online. Often, without your knowledge, this serves as your website’s initial line of defence against harmful viruses and other intrusions.
High-Quality Photos & Videos
Product photos and videos are one of the most crucial elements of your website design. Excellent product photographs that showcase every aspect aid in decision-making for your consumer and decrease return rates. To assist the consumer in choosing a colour, variety, or size, make sure your images are well-lit, professionally designed, and detailed.
Sort & Filter Options
The secret is to give the buyer a well-organised list for sorting and filtering so that they can focus on choosing a product rather than browsing the selection. Sort filters into categories according to the relevant criteria buyers could use to sort your items, with the most significant ones appearing at the top.
Customized Call-to-Action
A CTA or call-to-action is among the best ways to encourage the customers to take immediate action on your site. Placing it strategically can enable them to move through the sales funnel. Ultimately, it will lead to an increase in conversion rates on your ecommerce site.
Swatches
Colour swatches could seem to be a subtle feature but is a powerful feature of an ecommerce site. Swatches represent thumbnail images having specific patterns, shapes, and colours for product variety. Besides adding a drop-down menu, swatches could help the customers visualise your products instantly without much effort.
With these ten critical features on your ecommerce site, satisfying the needs of even the pickiest customers will be simplified. Moreover, with professional ecommerce developers by your side, creating an alluring and practical ecommerce site will be a breeze.