The success or efficiency of any website or webpage is measured by its conversion rate. The conversion rate is nothing but the percentage of visitors who go for your products/services out of the total number of visitors. If your website has a high conversion rate, that means you are successful in attracting potential customers who stay on to become regular customers. A high conversion rate is a proof that your website design and online marketing strategies are working and giving good results.
The conversion rate is a Key Performance Indicator (KPI) and is of massive importance in a wide variety of situations. Potential investors will assess your KPI before they choose to invest in your enterprise. Having clearly defined KPIs will also help your marketing specialists to assess and modify your campaigns to have higher productivity.
There is no fixed standard for a conversion rate. It depends on the type of business and also the marketing model that you are following. All organisations and business desire to have a high conversion rate, as it is proof that their methods are working. Popularly used online marketing strategies are Pay-per-click advertising campaigns, Search Engine Optimisation (SEO) and Social Media Optimisation (SMO).
SEO is very widely used but it takes a laborious investment of time and effort to bring about results. SEO is a complicated task and it is a very good decision to outsource your SEO needs to an SEO company. The simplest way in which you can get amazing results and progress in your business enterprise is by enhancing your website’s design. Here are some website design tips that will boost your conversion rate and also increase your popularity.
Optimising Website Speed
It is a good idea to do whatever you can to optimise the speed of your website. Web surfers are very impatient and when faced with a slow and lagging website, they move on very quickly. Even a 1-second delay in the website can cause up to a 7% decrease in conversion rate. This is huge and you need to take this seriously. Talk with your technical experts and invest properly in purchasing such equipment and software that greatly increases your website speed.
Do not go for flashy animations, videos, and fonts. It is a much better idea to choose neutral yet striking colours, elegantly minimalistic fonts, and an efficient mechanism. Not only is this kind of arrangement easier to maintain, but as a website design choice, it is very appealing. Your web design should be bold and make a very clear statement of your business’ personality and abilities.
Using big fonts and letters is a very interesting and effective way of attracting your customer’s attention. Typography is one of the simplest and yet one of the most elegant ways of enhancing the attractiveness of your site. After you have hired an SEO company to enhance your online marketing strategy, consider investing wisely in a website design expert who knows what you want and delivers accordingly.
Eight Second Rule
This a widely accepted marketing dictum that is of immense use in the field of web design. You have 8 seconds to attract the attention of your website visitor. As this is a very tiny window within which you have to convey your message, you have to take certain steps to ensure that the visitor is paying attention. It is wise to use a catchy headline, attractive images and incorporate multimedia like video, audio, and GIFs.