Imagery and colour, these are the 2 most important aspects when it comes to a website. These are the two elements that would create the impression you are looking for. Images play a very important role in enhancing the look, design and overall appeal of a website. With relevant and quality images, you can always create a positive impression among your visitors. Text alone is not sufficient these days. People want colours and graphical presentation. This is where images come into play.
How to Select the Right Images for Your Website
When it comes to choosing images for your website, there is one aspect which you cannot compromise on. It is the quality of the images. You need to make sure that the images which you have uploaded on your website are of the best quality. Any flaws in terms of quality cannot be entertained. Whether it is WordPress or any other web development application, your website would remain incomplete without proper imagery.
Here are a couple of tips which you might find to be useful
Avoid using Stock Photo: People are “image-savvy” these days. Thanks to the internet. They will quickly recognise a stock photo if you use one. This can seriously hamper your authenticity and integrity. It is always advisable to go for original photographs which would portray a true and clear picture of your business. It is true that using original photographs would mean more expenses. However, if you are looking for the best of results, you cannot afford to resort to stock photos.
Quality Matters: There is no point in uploading images with lots of noise and grains. It makes no sense. As mentioned, if you wish to get the desired results, in that case, you will have to strive for quality images. Make sure that you get the pictures clicked by a professional photographer. He would use a proper, professional camera which would generate quality outputs. Besides, he would also take care of any major or minor editing works.
Trigger Emotional Response: It is very important to make sure that the images evoke an emotional response among the visitors. The images should trigger an emotional response which would eventually lead them towards buying your products.
Target Audience: You need to feature those who represent your target audience. If you are dealing in fashion items, in that case using models would be the best option. Make sure that the photographs are cheerful and portray the bright side of your company.
Candid Images: Using candid images are very useful if you are looking for originality. Try using as many candid photographs as you can. This would help you avoid looking fake and at the same time would add a touch of authenticity to your website.
Crop the Images: Make sure to crop your images. This would help you to get rid of the irrelevant part. Besides, it would also add more intensity and depth to your pictures.
If you are not sure about the type of images you should use, seek advice from your web design agency. Such companies are adept in pulling out the right kind of materials that can boost the efficiency and improve the aesthetics of your website.