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SEO in 2018: Optimizing for voice search

2018 is about to start. Everybody has their plans to start anew year with something happening. So, with New Year come new opportunities and new paradigms for life. And if talking about business growth you need to have clear idea about the basic business norms and the requirement by the technology today.

2018 is about to start. Everybody has their plans to start a new year with something happening. So, with New Year come new opportunities and new paradigms for life. And if talking about business growth you need to have clear idea about the basic business norms and the requirement by the technology today.

Competition has increased and so as the techniques. For business to succeed it needs SEO techniques in 2018 which help in getting the business an exposure thereby getting the kind of business response you want. With 2018, latest SEO techniques includes voice search feature by Google .Optimizing the voice search is a conventional feature which is different from those traditional SEO tactics. Having a look at these features will help you in getting a better user experience.

There are 3 reasons you should look into for moving ahead with voice search:-

More visibility on featured snippets

One of the interesting feature is that whenever it answers a question from the web , it also mentions the site information by saying the website’s name and often  the link has been send to searcher’s Google home app. Understanding the  voice search queries would help in better understanding the kind of queries surface featured snippets.

Currently Google home and Google Assistant read snippets from the sites which are positioned ZERO. So, as marketers we started working for answering those queries and getting the position zero so that according to the search query the answer would be displayed from the website positioned zero.This help in driving credibility to the brand they are associated with, when they read the answer, potentially driving the traffic to the website.

Better way to meet consumer demand and query intent based on context

2 major things that have been noticed are

1. Searchers often use the same keyword in mobile search as they use in mobile search.

2. Complete new categories of queries emerged as the users realized that GPS and other mobile’s features are more useful in getting the queries solved which is not possible on desktop search.So, in order to get the best answer we need to better understand the difference between the context which is more likely to be solved through voice search rather than Google home or Assistant.

Understanding the extent of advertising and optimization potential for new voice based media

It is not understood as of now which query is mobile based and which is not. Marketers have to optimize the data according to the needs of the customer and the time. But need to keep one thing in mind is voice search queries are the most important.  Google has yet to legitimize the voice search, but the analysis of this kind is very important to get things on Google home or Google assistant.

Final thoughts on SEO 2018

We can do optimization without knowing which queries are voice queries in the similar fashion like optimizing the mobile queries without knowing that those are mobile queries. But by understanding the subtle difference between the voice search and the mobile search it will be easy for the searchers to find the better and exact answer for what they are looking for when asked by Google voice search.

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